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NextGen Person

Digital Marketing Specialist in San Jose, CA at NextGen

Date Posted: 6/29/2018

Job Snapshot

Job Description

Responsibilities will include:

  • Importing lead lists into Marketo / lead processing

  • Segmenting the lead database for emails and reporting needs

  • Pulling lead reports from Marketo and Salesforce.com

  • Creating / monitoring operational campaigns and the sync of leads from Marketo to Salesforce.com

  • Sending emails as needed

  • Building and executing programs within Marketo, including landing pages and workflows to ensure that leads get actioned appropriately with all the associated data in place to track and measure performance

  • Post requested updates to social media platforms