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NextGen Person

Learning & Development Solutions Professional in Englewood, CO at NextGen

Date Posted: 3/22/2019

Job Snapshot

Job Description

Learning & Development Solutions Professional

9 Months Contract-to-Hire

Locations:

Englewood, CO 80112

Or

New York, NY 10001

Responsible for developing persona-based industry and market-specific value propositions and messaging to generate brand awareness/preference and accelerate revenue for Learning and Development offerings within the Engineering & Product Design offerings. Will leverage product knowledge and B2B product marketing skill set to develop the marketing strategy, create value proposition, drive awareness vial compelling and scalable content across multiple channels; and build sales enablement tools, go-to-market messaging and customer facing materials.

Principal Accountabilities

•Develops a comprehensive understanding of customer wants and needs, develops persona profiles, and identifies target audiences.

  • Develops solution messaging and core content that: reflect value proposition for industries and market, leverages a common methodology, and is scalable.
    • Develops and executes the Go-to-Market (GTM) plan for Learning and Development products in close collaboration with stakeholders, including external partners.
    •Proven experience marketing within the European and Middle East markets.
    • Develops the demand generation strategy and liaises with sales and product management, provides demand generation program content / assets, and supports local execution across various marketing channels.
    •Supports other product marketing programs including thought leadership, asset development, social media and events.
    • Responsible for assessing market trends, quantifying opportunities and developing programs to meet the growing needs of the specific solution and segment.
    • Works within marketing and sales organization, business leaders and external SDO partners to increase visibility, education and awareness to key industry audiences through the use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.
    • Provides inputs into events strategy, including recommended events, budget allocation and proposed themes.
    • Determines most effective segment / vertical sales tools and drives usage to maximize sales productivity.
    • Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.

    Knowledge and Skills
    •Proven experience in marketing professional learning and development solutions; experience with engineering learning & PDHs a plus.

    • Solid background and proven record in the industrial B2B space, marketing training products, data products, services and / or software with preference in working with engineering personas.

    • Strong knowledge of all aspects of product / solutions marketing techniques and programs, including persona-based marketing, solution selling, and digital marketing.

    • Strong ability to independently manage multiple go-to-market campaigns, programs, and integrated projects in a matrix organization.

    • Strong experience working in a cross-functional matrix organization, including understanding of global/ regional/ country organizational dynamics.

    Other Experience
    • 5-10 years relevant experience within a relevant industrial sector.
    • Bachelor's degree required or equivalent combination of education and experience.

    Other Requirements
    •Demonstrated excellent written communications skills, including ability to independently present, write or edit customer-facing or external communications.
    •Demonstrated strong verbal communication and presentation skills, including the ability to develop and conduct presentations for clients, prospects and management.
    •Proficient with PC and related software, including Microsoft Office suite.
    •Excellent project management skills and follow through
    •Excellent analytical skills
    •Proactive champion of ideas
    •Proven, effective interpersonal skills, able to present information, influence decisions and work with individuals at all levels of the organization.