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NextGen Person

Market Research Analyst in Highland, IL at NextGen

Date Posted: 10/1/2018

Job Snapshot

Job Description

Market Research Analyst

Description

Responsible for the collection and management of data for use in competitive analysis, market evaluation, product development, and strategic planning for the Company. Reports to: Vice President of Marketing

Essential Duties
• Research market to help maximize sales and market penetration of existing products.
• Obtain competitive data, including pricing and feature sets, for selected products.
• Research market to identify potential new products and/or feature sets for existing products.
• Obtain Customer/market data for use in promotions and product development.
• Travel with Company Sales personnel and independently, to visit Customers and prospects to identify market trends for use in product planning and sales forecasting.
• Analyze market data to assist with product pricing.
• Work with Vice President of Marketing or others as assigned to prepare research reports for submission to the Executive group and Company Owners.
• Other projects as assigned.

Requirements
• Bachelor's degree in Marketing or Business Administration (background in Electrical Engineering helpful).
• Minimum four years of experience in a similar position.
• Previous experience in writing reports for Executive review.
• Willingness to travel up to 35% of the time.